Tuesday, September 1, 2015

Lisa Frank and Growing Up in a Beautiful World

The magazine Foundations takes you behind-the-scenes of the contemporary art world. The most recent headliner? Lisa Frank, eponymous creator of the aesthetic crucial to ’90s schoolkids, based on Pop Art and hyperrealism. Interviewer Carly Mark and Frank sat down to discuss the longevity of the Lisa Frank brand, as well as her childhood exposure to fine art and her work ethic.

Carly Mark: It is crazy to think about because you have such variety. I was looking through a stack of sticker books and every single one was different with a variation of designs inside.

Lisa Frank: But that’s why we’re so hot still today. There are some companies that have been hot forever but all of a sudden are dead right now. The same image has been plastered on hundreds and hundreds of products but the consumers are not stupid.

Also believe it or not, the consumers with less money have a keener eye than the ones with more. Consumers with less money only have so much to spend. For this reason they are critical and want to buy the best of the best. I’ve always appealed to the masses because, I felt so lucky to grow up in a beautiful world, and believe just because someone has less money, why should they not be offered the best of the best, as well?

Read the story


from Longreads Blog » Longreads Blog http://blog.longreads.com/2015/09/01/to-grow-up-in-a-beautiful-world-an-interview-with-lisa-frank/

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